This project combines illustration, character design, and art direction to bring to life a powerful and emotional animated campaign for Always P&G. The story unfolds through a hip hop song that aims to raise awareness and destigmatize topics such as menstruation, feminine health, incontinence, and access to menstrual health products around the world. The illustrations, filled with energy and warmth, portray people who menstruate across different cultures and ages, highlighting everyday moments that resonate universally. The vibrant and expressive visual style fosters a deep emotional connection with the audience, encouraging open conversations around menstrual health and breaking down taboos. This project is a visual narrative that blends art and social impact, using storytelling to advocate for change.