TÍTULOS de Gloria by Schneider

Mercado McCann once again trusted us to craft the case study for Schneider’s follow-up campaign, Títulos de Gloria. Building on the momentum of the previous sponsorship story, this project celebrates Argentina’s golden era—three consecutive titles, including the World Cup—under Schneider’s sponsorship. This case focuses specifically on the creative recreation of iconic championship covers from past decades, reimagined in 2024 to reflect Schneider’s impact on Argentine football. At Monte, we developed the case to showcase this campaign at Cannes and other major advertising festivals, highlighting the cultural impact of a brand that became part of football history.
Scheneider Beer
2025
Commisionated by Mercado McCann

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