Past Perfect – Schneider

At Monte, we developed the case study that encapsulates Schneider’s campaign: how a change in sponsorship led to a historic winning streak for the Argentina National Team. After almost 20 years without a trophy, Argentina won three consecutive titles — including the World Cup — as soon as Schneider became the sponsor. This case was created to represent the campaign at Cannes Lions, Effie, El Ojo, and other major advertising festivals.
Schneider Beer
2024
Commisionated by Mercado McCann

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